A wee chat with... Tom Lovering
In our new blog series “A wee chat with…” the SEC has quick fire Q&A with an organiser to get an insight into their working life and their event, plus getting their views on Glasgow and the venue.
PSP Media Group have been running events at the SEC for over 10 years, including the Scottish Cycling, Running and Outdoor Pursuits Show and the Scottish Golf Show. At their most recent edition of Girls Day Out we sat down with Event Director, Tom Lovering, for a wee chat.
What’s your favourite thing about running events in Glasgow?
The SEC has been here for so long that the audience knows exactly what to expect and that they can come and buy things, see things and do lots of different things.
How long have you been in the events industry?
What do you think will be the biggest trend or issue in the industry in 2018?
Trying to keep shows as fresh as possible
What’s your idea of a great day/night out?
A whole day in the sunshine, walking the streets in the city centre of Glasgow where there’s so many cosmopolitan bars and restaurants
What do you think is the most important factor in a successful event?
Designing an event that the consumers actually want, rather than what we want
Describe Scotland in 3 words…
Fabulous, welcoming and engergetic
What differences, or similarities, do you find with your publishing background?
People can buy tangible items, touch things, see things, do things all on the spot
What outdoor pursuits do you enjoy most?
Golf, running and cycling
How do you achieve such variety in content?
By immersing yourself in the product and knowing exactly what the client wants
Favourite golf club - both terms!
My driver! And my favourite course is Kingsbarns
To find out more about PSP at the SEC view the case study here