The SEC is home to some of the UK’s largest and most successful exhibitions.
A wee chat with… Nick Noble
In our blog series “A wee chat with…” the SEC has a quick fire Q&A with an organiser to get an insight into their working life and their event, plus getting their views on Glasgow and the venue.
The Scottish Homebuilding & Renovating Show is the go to exhibition for self-builders and renovators. Following another successful event at the SEC, we sat down with Future Plc Commercial & Events Director, Nick Noble, for a wee chat.
Have you ever built or renovated your own home?
In the last few months, we completed a major house renovation project which involved a re-modelling of the existing layout including a large open plan kitchen opening out to a newly landscaped garden and a two storey extension to the rear of the property. A lot of research was done via the Homebuilding brand and many lessons learnt. We are delighted with the final outcome, albeit financially bruised as a result!
Have you ever had a DIY disaster?
Apart from my financial budgeting (lack of), I wouldn’t dare even try DIY as I’m totally useless at it. Putting a shelf up would be enough of a challenge so I steer well clear. A tad ironic I know, bearing in mind my involvement with an iconic building brand such as HB&R!
What’s the greatest piece of content you’ve seen at a show?
Content comes in so many forms these days and as wonderful as some show features look, at the end of the day, the greatest content examples in my eyes are the ones that get the greatest audience engagement. In our world we see educational theatres packed to the rafters with self-builders and renovators desperate for information and that to me is a big box ticked. Over the years, I’ve seen this at a wide variety of trade and consumer shows with a vast array of different designs and sizes. Ultimately, it’s the content on the stage rather than some flash theatre design that the audience is engaged with, and that is the key to the success of an event.
How do you ensure that your content is relevant to your audience?
Always listen to what your audience needs are. We have the advantage with 8 shows a year that we can pick up on trends and changes much faster than an annual show and make sure we update to reflect their needs straightaway. We also have a massive advantage that our content team and primary speakers at our shows are all experienced self-builders and renovators who see at first hand what’s new and what’s changing and so can easily pass this valuable information on to our discerning visitors.
Do you think having an existing brand helps to promote your show?
We have strong market leading print and digital products that help support and drive audience and client engagement with our brand which is hugely beneficial. The journey of a self-builder / renovator varies so much and they have different information needs at each stage of their journey. Our multi -platform approach works brilliantly to upskill and advise and feed an audience from platform to platform. Building your own home isn’t an overnight win but instead one that can take many years and so being able to be there for our audience throughout their journey is hugely beneficial to our brand.
Describe Glasgow in 3 words
Vibrant / Friendly / Passionate.
What’s the biggest mistake you think exhibition organisers can make?
I’ve heard too many stories over the years of event organisers making changes because it suits their business needs without any form of consultation with their audience. Ignore your audience at your peril. Without an audience your product is irrelevant. Listen to what they are telling you.
What does the future hold for the Homebuilding and Renovating Show?
We are now into our 25th year and the brand continues to grow. With 7 annual events and an 8th event planned for January 2019, the brand continues to serve an affluent audience hungry for the latest information on how to achieve their dream home.