Massive Meetings – Meetings & Incentive Travel
The Scottish Exhibition & Conference Centre (SECC) Glasgow is celebrating its strongest year to date for conference and corporate events business, announcing a 17 percent increase in turnover on 2014/15 (already previously noted as one of the venue’s strongest years to date) and an increase of 18 percent in gross profit.
A total of 57 conferences and corporate events were hosted at the venue during 2015/16 - comprising 31 national, European and international association conferences and 26 corporate meetings and events.
Welcoming the results, Kathleen Warden, Director of Conferences at the SECC explained; “This year has been yet another incredible year for the SECC, driven by a strong performance in the international conference sector, as well as with national association meetings and smaller corporate events too – which continue to be growth sectors for the business.”
She continued; “I am extremely proud of our sales and delivery teams who are experts at what they do. They have built up outstanding relationships with their clients, always delivering an optimum level of service, which has undoubtedly played a key part in this success.”
Further adding to the SECC’s positive results has been its continued diversity of offering – including an increased focus in delivering healthier options for delegates. This effort was recognised earlier in the year when it became the first venue in the world to be accredited under the World Obesity Federation’s Healthy Venue Awards programme – achieving Silver status.
Investments have included;
- The establishment of a healthy venue task force to implement new healthy practices
- A pioneering partnership with Nextbike to provide free bikes to conference delegates
- Digital signs encouraging delegates to use the stairs or stand to applause in sessions
- Access to route maps promoting walking, cycling, running and local health clubs
- A staff pedometer challenge
- Offering low fat, low sugar and low alcohol menu options
Speaking of the initiatives; Kathleen Warden said: “It’s all about looking holistically at the attendee experience, from healthy meals through to encouraging people to use the stairs rather than lifts. As a leading international venue, we believe we have a significant role to play in working with our clients to create healthy legacies which not only benefit conference participants and the local community, but an entire sector and generation.”
In addition, furthering its offering in the small meetings market, the SECC has recently launched a new dedicated all-inclusive meetings package. This has been designed to provide a cost effective and flexible solution for small to medium sized meetings, aimed largely at the local corporate market. It offers options for 50 – 500 delegates across its 17 dedicated conference rooms, with a special DDR rate.