A Wee Chat with Connull Drummond: On Community, Culture & Crepe City at SEC

This year marks an exciting new chapter for Glasgow's streetwear scene as Crepe City - Europe's premier sneaker and streetwear experience - prepares for its SEC debut on 12 October 2025.

Since first arriving in Glasgow in 2022, the event has become a highlight of the city's fashion calendar, evolving from its London beginnings in 2009 into one of Europe's most talked-about sneaker gatherings.

We caught up with Creative Director, Connull Drummond, to chat about what makes this event special, why Glasgow was the natural home for Crepe City in Scotland, and what visitors can expect from their first SEC showcase.
 

Connull, take us back to how Crepe City first came to Glasgow.

It’s been quite the journey. I started six years ago doing design work for Crepe City when it was just in London and Manchester. When the opportunity came to bring it to my home town of Glasgow in 2022, it felt like the perfect fit. This city has such a strong community around streetwear and sneaker culture – it’s about passion, not pretence.

What makes Glasgow’s sneaker scene special?

There’s a real authenticity here. You’ll see everyone from seasoned collectors to young kids just starting their first sneaker collection, all sharing the same excitement. It’s not about labels or status – it’s about the love of the culture. That’s what we wanted to celebrate when we first launched here.

How has the event evolved since those early days?

The biggest change has been seeing it transform from a niche gathering into a proper family day out. Where we used to see just sneaker-obsessed dads geeking out over rare pairs, now we've got whole families making a day of it - dads hunting for vintage Jordans, mums scoring classic denim jackets, kids playing in our gaming zones while their parents browse.

What's beautiful is how organic this growth has been. We didn't force it - the community just naturally expanded as people realised this wasn't some exclusive club, but a welcoming space where anyone can share the excitement of the sub-culture. That community heartbeat has always been our core and we’re stoked to see it grow stronger year by year.

What does moving to SEC mean for Crepe City?

It’s a game-changer. The team here have been incredible – they just get what we’re trying to do. From the moment you walk in, you’ll see everything laid out perfectly. No more navigating cramped spaces or worrying about logistics. SEC gives us the space and support to create that proper “wow” moment we’ve always wanted and we can’t wait for the event itself.

What can people expect from this year’s event?

More of everything people love – rare finds, classic styles, and some real surprises. But most importantly, that same welcoming atmosphere where everyone feels part of something special. Whether you’re a hardcore collector or just curious about streetwear, there’s something for you.

Any final thoughts?

Just how excited we are to bring Crepe City to SEC. It feels like the perfect home for what we do – a world-class venue that lets us focus on what matters: bringing people together through shared passion.