The Scottish Event Campus (SEC) features the SEC Centre– five interconnected exhibition and meeting spaces, the iconic 3,000 seat SEC Armadillo and our most recent addition, The OVO Hydro – a 13,000 capacity concert, sporting and special events arena. With its infinite flexibility, the campus has gone from strength to strength and, with planned expansion and development, will continue to position Glasgow on the world stage.

Designed by world-renowned architects Foster + Partners, the SEC Armadillo is a Glasgow landmark with a unique style and practical, comfortable facilities for up to 3,000.

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SEC Centre offers five interconnected exhibition and event halls with a combined area of over 22,000sqm.

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A truly iconic structure, the 13,000 capacity OVO Hydro is Scotland’s home of live entertainment and is consistently ranked by Pollstar in the top 10 arenas globally.

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Home|About the SEC|Working At The SEC|Sales Manager – Exhibition Sales|Job Description - Sales Manager – Exhibition Sales

Job Description - Sales Manager – Exhibition Sales

Role: Sales Manager – Exhibition Sales

Reports to: Head of Exhibition Sales

Location: Scottish Event Campus, Glasgow

Role Summary

To drive revenue growth through a combination of existing clients and securing new events from the exhibition and associated sectors. Identify opportunities and proactively engage to effectively manage pipeline. Work with wider SEC Team to help deliver events that provide best possible client experience whilst maximising the commercial return.
 

Key Responsibilities:
Sales & Business Development

  • Develop business opportunities via networking, sales calls, desk research, attending industry events and target shows in situ. This will involve travel throughout the UK.
  • Manage pipeline of exhibition prospects with realisation of existing event profiles.
  • Work with marketing team to design and implement sales campaigns.
  • Assist in creating and executing exhibition business development strategy
  • Monitor market trends, competitor activities and client needs to identify growth opportunities.

Client Relationship Management

  • Build and maintain strong relationships with existing clients, industry associations and event organisers across a mix of trade and consumer clients.
  • Conduct site visits and present venue facilities and services to prospective clients.
  • Provide post-event follow-up and manage client feedback to ensure high levels of satisfaction and repeat business.
  • Host clients at hospitality opportunities (external, on site, industry or SEC events).

Reporting & Performance

  • Provide regular feedback to the Head of Exhibition Sales and other relevant departments on client needs, potential improvements and market trends.
  • Maintain a client database & pipeline including updating customer records, inputting sales activities, financial information and recording relevant interactions.
  • Assist in the preparation of sales-related documents, presentations and forecasting.
  • Manage event tenancy system to ensure dateline management and liaise regularly with internal sales team(s).

Event Delivery

  • Collaborate with internal teams (finance, operations, catering, marketing etc.) to ensure seamless event execution.

Key Competencies:

  • Strong sales insight and negotiation skills.
  • Excellent communication (verbal and written) and presentation skills.
  • Customer-focused with a consultative sales approach.
  • Strategic thinker with strong organisational skills.
  • Proactive and self-motivated, determined to exceed targets.
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
  • Confident approach when learning how to use new systems (e.g. Event Tenancy, CRM).
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