The Scottish Event Campus (SEC) features the SEC Centre– five interconnected exhibition and meeting spaces, the iconic 3,000 seat SEC Armadillo and our most recent addition, The OVO Hydro – a 13,000 capacity concert, sporting and special events arena. With its infinite flexibility, the campus has gone from strength to strength and, with planned expansion and development, will continue to position Glasgow on the world stage.

Designed by world-renowned architects Foster + Partners, the SEC Armadillo is a Glasgow landmark with a unique style and practical, comfortable facilities for up to 3,000.

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SEC Centre offers five interconnected exhibition and event halls with a combined area of over 22,000sqm.

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A truly iconic structure, the 13,000 capacity OVO Hydro is Scotland’s home of live entertainment and is consistently ranked by Pollstar in the top 10 arenas globally.

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Home|Organise an Event|Exhibitions|Event Marketing

Event Marketing

Our in house marketing team is set up to support event organisers in developing new show concepts through audience mapping, lead generation and sponsorship engagement.

The team has proven track record, supporting clients across live entertainment and exhibitions, by creating marketing campaigns across our owned and bought media to compliment organiser activity. The results have been evident, with ticket sales clearly attributed to venue marketing activity.

We pride ourselves in understanding Scottish audiences and can create integrated, targeted marketing campaigns.

  • Creation of bespoke visitor marketing campaigns
  • In venue promotion, print and digital opportunities
  • Dedicated website event pages and online advertising
  • Social media and email promotions
  • Consultancy services for marketing, communications and PR activity
  • Links to local and national media partners
  • Ticketmaster partnership and box office services
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