Mackie’s Crisps Partner with SEC Ltd. as Official Crisps Supplier for The SSE Hydro and SECC
Scottish Crisps manufacturer, Mackie’s at Taypack Ltd., has entered an exclusive sponsorship agreement with SEC Ltd. making Mackie’s Crisps the official crisps partner for the Scottish Exhibition + Conference Centre and The SSE Hydro.
The SSE Hydro is renowned globally as one of the top arenas in the world, consistently ranking in the top three arenas globally, according to industry magazine Pollstar. Over the course of 2015, the venue hosted 70 unique events, 130 performances and welcomed 1,164,287 visitors through the door.
With a three-year partnership now in place between Mackie’s at Taypack and SEC, Mackie’s Crisps will be available for sale at numerous concession points throughout The SSE Hydro and the SECC, including the nine concourse bars, VIP areas, SECC Clydebuilt Bar and the SECC Deli Bakery.
Five of Mackie’s top-selling flavours have been selected for the venues – Sea Salt, Mature Cheddar & Onion, Sea Salt & Vinegar, Flamegrilled Aberdeen Angus and Haggis & Cracked Black Pepper – and these will be available in 150g packs for visitors to purchase.
Mackie’s at Taypack will also be working with SEC to promote the Mackie’s Crisps brand within the venues, through the use of digital display advertising, point of sale materials and product sampling at key events.
Rebecca Russell, Global Brand Manager at Mackie’s at Taypack, said:
“We are very excited to become the Official Crisps Partner for The SSE Hydro and SECC. These distinguished venues are the ideal location for us to promote our world class range of premium Scottish crisps to a global audience.
“Despite rapid growth of our business since it was started in 2009, there is still a huge opportunity for further distribution of Mackie’s Crisps here in Scotland and this partnership marks a significant progression in our growth strategy.”