Bringing Yellow Yogis to Life at the SEC

The SEC was delighted to partner with Beatson Cancer Charity to bring Yellow Yogis to life – a new mass participation fundraising event bringing over a thousand people together at the SEC for Scotland’s biggest charity yoga experience.

From the early planning stages through to event day, the SEC team worked closely with Beatson to turn the concept into reality. Alongside the practical expertise required to deliver an event of this scale, the SEC used its own channels and venue presence to help build awareness and excitement ahead of the day.

As one of 10 Platinum Sponsors from Glasgow’s business community, the SEC’s involvement went beyond providing the venue. Twenty-five members of the SEC team and their friends and family also took part, getting behind the cause both professionally and personally.

Yellow Yogis demonstrated what can be achieved when an organiser and venue work as partners, combining their expertise and resources to deliver an event with purpose and impact.