In our blog series “Clan Of Experts” two organisers discuss an industry hot topic and offer their expert opinion on the subject, giving advice from their experience and running events at the SEC.

 

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Is social media the best B2C marketing tool?

Neil Maclean, Show Manager of SFN Expo, discusses the effectiveness of social media as a marketing tool for events.

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What to consider when launching an event?

Clare Barker, Group Show Manager at Ocean Media Group, offers her expert opinion on all things involved in launching an event.

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What role does Customer Experience play in exhibitions

Greg Cherry, Managing Director of QD Events and Mark Saunders, Director of Springboard Events offer their expert opinion on the role customer experience plays in exhibition

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The importance of content in attracting visitors to a trade exhibition

Johnathan Heastie, Exhibition Director at Reed Exhibitions and Toby Wand, Event Consultant for ScotHot discuss the importance of content in attracting visitors to a trade exhibition.

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3 top tips for moving a consumer event into a new territory

F2F Events’ UK Portfolio Director, Tom Treverton, and Upper Street Events’ Event Director, Dan Sewell, discuss three top tips for moving a consumer event into a new territory  

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