Media | It's Not Just Us
Located in the heart of Glasgow’s media hub, the SEC has strong relationships with all key media owners across the city. The national TV, press and radio outlets work with organisers to help promote their event across Scotland.
STV, Scotland's home of news and entertainment, serves audiences with quality content on TV, online and on demand and reaches 86% of Scots a month.
Capital Radio Scotland reaches half a million listeners a week, broadcasting to Scotland's Central Belt. Working closely with event organisers, their aim is to build long lasting relationships that help to drive footfall.
Reach PLC is Scotland's leading digital and print media company, home to the biggest Scottish news brands and reaching an unrivalled audience across the country. Having worked across a full range of events, they understand what makes audiences tick and will help drive audience engagement.
A Wee Chat With...STV
Danielle Kelly, Director of Strategic Development at STV, discusses Glasgow, STV and the SEC in our wee chat blog series.
How long have you been in Glasgow?
I studied in Glasgow at the University of Strathclyde and I have been working at our STV head office at Pacific Quay for twelve years.
What’s your favourite thing about Glasgow?
I love the choice in Glasgow - culture, music, shopping and business. It is all easily accessible and the city is always growing and evolving.
What’s the best event you’ve been to at the SEC (inc The Hydro!)
It’s really difficult to pick my favourite event at the SEC as there are so many brilliant experiences to choose from – I was recently at the Celine Dion concert at The OVO Hydro and it was terrific to see such a global icon perform in Scotland. That event is just one of many highlights: Andy Murray playing Roger Federer; Katy Perry on tour; Take That (four of them, then three of them!); the Wedding Show and also Coronation Street On Tour, where I got to pull a pint in the actual Rovers Return #tvdreams. (Care Bears on Ice also deserves a special mention from my formative years!)
What do you think makes a great, newsworthy event?
Relevance, impact and a bit of intrigue – something unexpected that delights people and gives them memories to talk about for years to come.
Where’s your favourite place in Finnieston for a drink and a bite to eat?
It has been great to see Finnieston grow and prosper in recent years to become a vibrant hub in the City - the choice is fabulous, I love the Kelvingrove Cafe for Sunday brunch (this is also a favourite haunt of Buddy, my tiny Maltese dog); Porter & Rye is perfect for dinner and Ox & Finch is wonderful for a contemporary take on small plate eating.
Describe STV in three words…
Friendly, innovative and trusted.
Tell us about the Glasgow audience..
The brilliant benefit for our Glasgow clients is that we are able to target TV advertising regionally. This means for events or businesses in Glasgow they can directly target their TV advert at the STV West region to maximise their return on investment. Businesses are able to align with our trusted brand and the content that our audience love including favourites such as Britain’s Got Talent; I’m a Celebrity Get Me Out of Here; Coronation Street; Emmerdale; Sean’s Scotland and the STV News. We reach a massive 86% of Scots across a month.
What’s the future like for STV?
The future is exciting for STV – our STV Growth Fund launched last year and continues to welcome new members across our match-funding and revenue share solutions. We are working with a diverse range of businesses to make advertising more accessible and affordable – it is really exciting to see our members open new premises and recruit more staff supported by the power of effective TV marketing as a driver of business growth. The future is STV continuing to support brilliant businesses across Scotland to drive the Scottish economy. www.stvgrowthfund.tv.